Open to Senior roles in editorial & brand systems · Warsaw, Poland · remote-friendly
Viktoryia Mialeshka.
Editorial & brand systems designer
01 Case studies
Four projects taken apart end to end: brief, thinking, craft, outcome. Each one opens as a page of its own.
Farmasi: 500 SKUs, one system
Beauty150+ page catalogue2023–2025
Read case
Case study
Design Mind: one voice, 8 issues
frog · EditorialArticle series
Read case
Case study
Éclarén: a brand built end to end
GraduationStrategy → packaging → 3D
Read case
Case study
The Scale Effect: 122-page flagship report
Capgemini InventReportIssue 01
Read case
02 Shorter form
Five more projects (campaigns, identities and editorial) shown here rather than written up.
Design Mind frogcast
One episode identity carried across every surface the show ships on: player artwork, the article lead on frog.co and the launch post in the feed.
frog · Podcast10 episode identities
Campaign rollouts
Four campaigns, seventeen posts: Milan Design Week, the 24 Hours of Le Mans, Nome and the AI-native CMO Playbook.
frog · Campaigns17 posts
Beyond Silos: next-gen supply chains
Editorial layout for a Capgemini Invent study on supply chains built to absorb disruption: cover, spreads and the data set through them.
Capgemini InventEditorial layout
Siesta Home
Logotype and stationery for an interior brand: the mark carried from business cards and packaging through to the feed.
InteriorLogotype & stationery
Awes of Nature
A complete visual identity for a London skincare brand, concept to launch: logo, typography, colour palette and packaging. The positioning came first, off competitor, market and audience research.
SkincareIdentity & packaging
03 Practice
The through line in my work is not a look. It is where I start.
- 01Where I work
Consulting and professional services, editorial series that run for years, beauty at catalogue scale, and campaigns that have to hold across web, social and print. A 122-page flagship report, eight issues of an editorial publication, a 500-SKU catalogue across three markets, made with marketing, UX and editorial teams across seven countries. Most of it is long-form, and most of it has to keep working after I hand it over. Modelling, simulation and the edit are done in-house rather than commissioned out.
- 02What I’m handed
Material made by different people that has to end up sounding like one voice. Volume that cannot be made one page at a time. Dense content that still has to be read to the end. A good idea that does not work yet, where the job is to make it work rather than to replace it. And techniques the team has not used before, which have to be explained as well as made.
- 03What I hold
The constant in my work is conceptual, not visual. Across eight issues the forms changed, the abstraction changed, the flat plane became 3D. What never changed was that every image stayed tied to a human being. A series is held together by what it is about, not by what it looks like. And the rules go into the file, not into someone’s head: three 50+ page guideline books are why a 500-SKU catalogue ships without me in the room.
- 04How I decide
I start with the content, before deciding how anything looks. I extend rather than replace: if an existing idea is right, my job is to make it work, not to overwrite it. I make the variable part of a system derive from meaning, not mood. And when an idea cannot be explained, I build a fragment of it and show it. The fastest way to get a decision is to take the risk off the person making it.
04 About
I set the visual direction, and ship the files.
Bio
Editorial and brand-systems designer with five years across consulting, beauty and e-commerce. I am drawn to editorial systems, where one decision about a grid has to hold a hundred spreads together.
Five years in, the thing that changed most is where I start. Early on I would begin by making. Now I begin by working out the structure of the problem, and I spend far more of a project explaining and defending decisions than executing them. I have learned the difference between a disagreement about taste, which is worth a compromise, and a disagreement about quality, which is not.
At frog I was the sole designer on Design Mind, frog’s editorial publication: layouts, covers, motion graphics and social cutdowns for every article and episode across all 8 issues. I defined its illustration system from scratch, and I stood in for the Art Director during leave, running creative reviews for a 3-person design team across 3 concurrent projects.
Before that I rebuilt Farmasi’s 500-SKU catalogue and the brand system around it for Poland, Czechia and Slovakia. The Nutriplus launch format I built there was replicated by other Farmasi markets, a first for the brand. I designed The Scale Effect, Capgemini Invent’s 122-page flagship report, as one of two designers working alongside the Art Director.
Capabilities
- Brand identity
- Editorial design & typography
- Design systems
- Art direction
- Illustration & motion graphics
- 3D visualisation
- Packaging
- Print & prepress
Tools
- Photoshop
- Illustrator
- InDesign
- After Effects
- Premiere Pro
- Blender
- Substance 3D Painter
- Figma · Adobe Firefly
Education
- 2020–2023BA New Media ArtsPolish-Japanese Academy of Information Technology, Warsaw
Languages
- English
- Professional working
- Polish
- Professional working
- Russian
- Native
- Belarusian
- Native
Experience
- Jun 2025 – Aug 2026Graphic Design ConsultantCapgemini Invent · frog, Warsaw
Flagship reports, Design Mind editorial, podcast identities and campaign rollouts, with marketing, UX and editorial teams across 7 countries. Stood in for the Art Director during leave: creative reviews for a 3-person design team across 3 concurrent projects.
- Sep 2023 – Jun 2025Graphic Designer, Brand & DigitalFarmasi, beauty
Sole designer on the 150+ page catalogue (500+ SKUs, all 6 issues, prepress to print), plus three 50+ page brand guidelines, storefront banners and 3D product films.
- Oct 2022 – Mar 2023Graphic & Web DesignerA-Team Global
Websites, landing pages, banners and social assets for client projects, built with developers to stay responsive and on-brand, plus presentations and campaign creatives.
- Dec 2021 – Sep 2022Graphic DesignerEcoQuality, e-commerce
Infographics for 100+ e-commerce product listings, and large-format advertising up to billboard campaigns, with print-ready brand assets, illustration and typographic work alongside.
- Nov 2021 – Dec 2021Brand DesignerAwes of Nature, London
Identity, monogram, font pair, colour, business cards and packaging, with the stationery and marketing materials around them.
One visual voice across a whole editorial series: graphics, illustration, 2D & 3D animation. Design Mind, selected pieces
05 Results
What the work returned once it shipped: reach, output and time to market.
- Capgemini Invent50K+ impressionsBest-performing publication of the quarter across frog and Invent
- Farmasi80K+ viewsThe launch film, 16× the account average
- Farmasi2× outputAI-assisted retouching and image generation, restructured SharePoint library
- Farmasi1 monthNutriplus gummies from launch to category bestseller across Central Europe
- frog · Invent3 projectsCreative reviews for a 3-person design team, standing in for the Art Director
Open to Senior roles in editorial & brand systems