Viktoryia Mialeshka
Brand & Digital Designer — Strategy & Transformation Consultant
Selected work
Eleven projects,
four chapters.
Editorial, brand and campaign work for frog and Capgemini Invent, plus identity systems built from scratch. Pick anything to jump straight in — or keep scrolling and the page walks you through all of it.
CMO Playbook
frog · Design Mind
3D key-visual system
Design Mind series
frog · Editorial
5 illustrated features
Campaign rollouts
frog · Social
4 campaigns
Design Mind frogcast
frog · Podcast
~10 episode identities
The Scale Effect
Capgemini Invent · Report
100+ page publication
Beyond Silos
Capgemini Invent · Report
Editorial layout
Farmasi
Cosmetics · Campaign
158-page catalogue
Éclarén
Graduation · Branding
Brand built end to end
Awes of Nature
London · Identity
Identity & packaging
Siesta Home
Interior · Identity
Logotype & stationery
E-commerce & SEO
Web · Print
Landing page & collateral
About me
I turn business
objectives into
visual language.
Brand & Digital Designer with 5+ years of design experience delivering creative solutions for international teams across the Beauty, Healthcare and E-commerce sectors. I translate business and marketing objectives into impactful visual communication across branding, digital campaigns, editorial design, packaging, motion graphics and multimedia content.
Comfortable in consulting environments, collaborating with cross-functional stakeholders and delivering high-quality assets for both digital and print. I combine strong visual craftsmanship with strategic thinking to create scalable, consistent and engaging brand experiences.
Experience
- Capgemini Invent · frogGraphic Designer, Strategy & Transformation ConsultantCurrent
- FarmasiGraphic Designer · CosmeticsFrom Mar 2024 · Warsaw, PL
- A-Team GlobalGraphic Designer · Web & appsOct 2022 – Mar 2023 · Berlin, DE
- EcoQualityGraphic Designer · Eco-productsMar 2022 – Sep 2022 · New York, US
- Awes of NatureGraphic Designer · Eco-care cosmeticsNov 2021 – Dec 2021 · London, UK
- MB “Onsoftas”Designer & IllustratorJul 2021 – Sep 2021 · Kaunas, LT
Craft
Education & languages
- BA, New Media ArtsPolish-Japanese Academy of Information Technology2020 – 2023 · Warsaw, PL
- PaintingAndrey Revyakov’s workshop2020 · Minsk, BY
- Architectural drawingLyceum, Belarusian National Technical University2016 – 2018 · Minsk, BY
- Art departmentState Art School No. 12013 – 2018 · Minsk, BY
Chapter 01
frog
Illustration, 2D & 3D animation and video editing for frog’s editorial and social channels — part of Capgemini Invent.
Design Mind · frog.co
CMO Playbook
From complexity to clarity — a 3D key-visual system and animation set built to carry a long-form editorial piece across web and social.
Published on frog.coOne visual voice across a whole editorial series — graphics, illustration, 2D & 3D animation. Design Mind — selected pieces
Podcasts · frog.co
Design Mind frogcast
A repeatable cover system for roughly ten episodes — article covers, platform artwork, thumbnails and social cut-downs that stay recognisable at every size.
Chapter 02
Capgemini Invent
Publication layouts, illustration and motion graphics for flagship thought leadership — 100+ pages at a time.
Report · capgemini.com
The Scale Effect
Issue 01 — AI Industrial Revolution
Editorial design and publication layout for a 100+ page flagship report, extended into graphics, social assets and 2D animation — then carried through to the landing page.
Report · capgemini.com
Beyond Silos
Next-gen supply chains
Editorial design and publication layout for a report on rewiring supply chains around a responsive, decision-centric model with agentic AI.
Chapter 03
Marketing
materials
Cosmetics · Skincare · Nutrition
Farmasi
An international direct-sales leader present in 38 countries. I redesigned the 158-page product catalogue, ran the daily banner system on the storefront, and produced 3D product commercials — one of which helped the product become a bestseller within a month.
- 80,000 views on social content, against a 5,000 average
- 1 month from 3D commercial to bestseller
- 158 pages of catalogue redesigned
Catalogue — selected spreads
Storefront banners
3D commercials & personal work
Graduation project · brand from scratch
Éclarén
A premium cosmetics brand built end to end as my final graduation project: audience analysis, positioning, naming (Éclat + Seren), identity, packaging, guidelines, 3D, AR and the product photo shoot. Softness and confidence are the keys to this brand.
Strategy & identity
Packaging & product
3D & photo shoot
Chapter 04
Visual identity
Eco-care cosmetics · London, UK
Awes of Nature
I analysed the brand, its competitors and its audience, then built the identity out of several brand concepts: monogram, font pair, colour, business cards, typography and packaging.
We have good intentions: to make the world a better place. Awes of Nature — brand voice
Home & interior
Siesta Home
A warm, tactile identity for a home brand — a soft display logotype that survives foil, embroidery and print, plus the stationery system and social grid around it.
Other projects
E-commerce & SEO
Landing page, channel art, mobile screens and referral-programme print for a service promoting product cards on WildBerries and OZON.
Contacts
Let’s make
your mark.
Open to Middle / Senior Brand & Digital Design roles. Based in Warsaw, happy to work with distributed teams.
mialeshka.viktoryia@gmail.com
Social media · frog
Campaign rollouts
Four campaigns, one system: Milan Design Week, the 24 Hours of Le Mans brand platform, Nome domestic robotics, and AI-native marketing for CMOs.
Produced
Campaigns
Drag to browse →